Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
4 Simple Tips to Elevate Your Marketing
As the summer busy season starts to wind down, now is a great time to think about the things you wish you had more time for, like marketing! It can feel daunting at first but with a little “off season” preparation and planning, your brand is sure to gain more recognition and loyal customers. We [...]
Piece By Piece Podcast, Episode 3: Developing and Leading a Sales Team
Lumbermen’s is proud to present Episode 3 of our Piece By Piece business podcast. "I really believe that there is a difference between motivation and discipline," shares Shawn Montague, Vice President of Building Materials. "So finding disciplined people who are intrinsically motivated...that's one of the first things that we look for." Join us for a [...]
Enhancing Your Showroom with Inspirational Product Displays
SHOW, don't just Tell. This is a business slogan that resonates throughout our industry when it comes to selling building materials. Customers having the ability to handle a roof shingle, see the exact shade of brown on a deck board, or test the sturdiness of a piece of siding can make all the difference when [...]
Navigating Your Business in Uncertain Times
While the ride in the building materials industry has been pretty incredible the past couple of years, the truth is that a potential slowdown is looming. We can hope for changes addressing inflation and high interest rates, but in the meantime the focus should be on what you can control. Choose to take this time to finally [...]
Piece By Piece Podcast, Episode 2: Developing Customer Relationships
Lumbermen’s is proud to present Episode 2 of our Piece By Piece business podcast. During this conversation, Shawn Montague, Vice President of Building Materials, dives in to the balance of achieving great results, while also caring for others. "Developing relationships with your customer requires providing value, while also achieving an understanding of each customer’s needs," [...]
4 Steps to Elevating Your Decking Sales
Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]
Unlocking Innovation: Door Industry Highlights from the International Builders Show 2024
Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the [...]
Piece By Piece Podcast, Episode 1: Business Strategies for 2024
Welcome to Piece by Piece, a new Podcast by Lumbermen's! In this episode, Shawn Montague, VP of Building Materials, talks about strategies and expectations for 2024. "Find a way to create win-win scenarios between all the people that are involved in your business" was one strategy shared. Subscribe to us on YouTube to catch [...]
Taking Door Frames To The Next Level
Recently, Lumbermen’s took a group of dealer partners on a tour of GM Wood Products, a manufacturer that specializes in high performing door frame components. The group was impressed by what they saw from GM in terms of the company’s capabilities and offerings for 2024. GM Wood Products has a state of art facility with […]
3 Ways to Add Warmth with Stone, Beams and Wood Paneling Accents
When it comes to creating a cozy and inviting atmosphere in your home, few design elements rival the timeless appeal of natural elements like stone and wood. Not only do they bring a touch of elegance, but they also add warmth and character to any space. Here we explore the transformative power of these products [...]