Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
4 Steps to Elevating Your Decking Sales
Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2025. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]
Q&A with Shawn Klysen, Senior Sales Advisor, Minnesota Door Division
As part of Lumbermen's exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December. With over 39 years of experience in the building materials industry and a deep understanding of the Minnesota market, Shawn’s unmatched expertise and passion make [...]
Preventing Frost and Condensation: Tips for Homeowners with Therma-Tru Entry Doors
When temperatures drop to zero degrees or below, it's common for door dealers to receive calls from homeowners concerned about condensation and frost forming on their windows and doors. Aluminum components like ADA sills and astragals are more likely to form frost during these conditions due to the transference of exterior cold, mixed with warm [...]
Rethinking Relationship Building: Creating Unique Experiences Beyond the Golf Course
When Katie Ostreko, VP of Sales and Marketing for Quality Edge, and I get together, our conversations cover a lot of ground—new products, marketing strategies, and our families. During a lunch outing this past summer, I casually asked if she played golf. “Noooo!!!” she replied, which made me smile and feel an even stronger connection. [...]
4 Strategies to Boost Storm Door Sales
As the weather cools and we prepare for what’s predicted will be a particularly cold winter, now is a great time to promote your storm door offerings. In this article, we share actionable steps and valuable tools to help you elevate your sales game and drive sales! As the weather cools and we prepare for [...]
4 Simple Tips to Elevate Your Marketing
As the summer busy season starts to wind down, now is a great time to think about the things you wish you had more time for, like marketing! It can feel daunting at first but with a little “off season” preparation and planning, your brand is sure to gain more recognition and loyal customers. We [...]
Piece By Piece Podcast, Episode 3: Developing and Leading a Sales Team
Lumbermen’s is proud to present Episode 3 of our Piece By Piece business podcast. "I really believe that there is a difference between motivation and discipline," shares Shawn Montague, Vice President of Building Materials. "So finding disciplined people who are intrinsically motivated...that's one of the first things that we look for." Join us for a [...]
Enhancing Your Showroom with Inspirational Product Displays
SHOW, don't just Tell. This is a business slogan that resonates throughout our industry when it comes to selling building materials. Customers having the ability to handle a roof shingle, see the exact shade of brown on a deck board, or test the sturdiness of a piece of siding can make all the difference when [...]
Navigating Your Business in Uncertain Times
While the ride in the building materials industry has been pretty incredible the past couple of years, the truth is that a potential slowdown is looming. We can hope for changes addressing inflation and high interest rates, but in the meantime the focus should be on what you can control. Choose to take this time to finally [...]
Piece By Piece Podcast, Episode 2: Developing Customer Relationships
Lumbermen’s is proud to present Episode 2 of our Piece By Piece business podcast. During this conversation, Shawn Montague, Vice President of Building Materials, dives in to the balance of achieving great results, while also caring for others. "Developing relationships with your customer requires providing value, while also achieving an understanding of each customer’s needs," [...]